Obama: the massiv assault on Internet

Using Internet during a political campagn is not something new. During the previous American presidential campaign, the specialists ahd already notice thet the Internet was an important media to promote political values and win a confrontation. In France, since the vote for the European Constitution (where the “no” won, even if it was an opinion only supported on the web) nobody can imagine a campaign without a web strategy.

According to this, Obama strategy on theInternet is not a revolution, but the impressiv fact is clearly force he gives to his web campaign. Never before a politician put so much will and money in the web to p^romote his campaign. For Obama, Internet is not a good media to give his oponions, it is THE media. Therefor, Obama team has managed to be very present on the main social networks, such as Facebook, where the Obama page has 203 000 freinds, much more than Hilary Clinton or John Mc Cain. The Obama team also put effort in the promotion and diffusion of videos of their candidat. On Youtube for example, the official page of Obama has 350 videos.

Here are a video and some good articles on the subject:

Phil Noble interview

Internet keys to Obama’s voctory

Obama, the Mac user

Let’s talk about Internet and the crisis!

Here are two videos I have filmed during my english class. They are both about the following subject: Internet and the financial crisis. As you can see, the Celsa students have a lot of ideas about that polemical issue!

Here are other articles about that subject:

How to beat the financial crisis

How will the financial crisis affect your business?

Correction

Reading  and Correction Test:

 

Correct the text below, paying special attention to words or phrases that are mistakes commonly made in translating from French to English.  Cross out the mistakes and write in the correct English above the word or words.

 

I currently work in a society  of 65 salaries.  It is located in Paris, at the 15^th district in the Rue Maubert street.  It markets software for children.

 

It receives a subvention from the state to hire young interns.  That is how I get my post which is titled “commercial”. My first job title was “responsible of marketing”, but I changed of activity. 

 

We sell range of products with the mark Youngsoft.  We have many charges dedicated to marketing.  Our campaign in the subway is one of the most expensive.  Our PR’s department also has a very large budget.   We make our own ads with our redaction staff, and we do our own edition of user manuals.

 

All our quarterly results for this year have been very positive.  Our market is very attractive right now, and that is why we earn money.

 

We want to market our products in Tahiti because we think metropolitan customers would be interested in buying them.

 

To sum up, because of our positive professional ethics and interesting market niche, we should have a great future.

The characteristics of E-Culture

Talking about an “e-culture” is not a mistake, because the Internet, since its begining at the end of the sixties, has always been developed with a part of ideology on its side. Of course, we could say the same thing for every invention: a creator always wants to reach a goal, he always wants his invention to make to world or the life better, or at least easier. But the case of Internet is clearly special, because the web has been created by two differents families of developers who both had strong and varius idiologies and utipias: university teachers and “hackers”.

Developping the Internet system, american university teachers have, since the begining, tried to create in the same time an utopy ok studies and work. Everything had to be done together, there should be in that process individual working. Consequantly, every teacher always gave his results to his collegues, and that’s how the “sharing” ideology of Internet was born. An ideology very powerful today, with the share of information on the web.

The second family, “hackers”, has quicly adopted the technology of Internet, and has brought its wishes and utopias in it. These persons were often linked to the “contre-culture” of the seventies, and made the Internet a system which ad to help the community. They also perceived the web as a free way of communication, a vision never such present than today.